Contents

There are seven steps to preparing an export strategy.

Step One: Internal review
Step Two: External review
Step Three: Product review
Step Four: SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
Step Five: Critical success factors
Step Six: Setting objectives, strategies and action plans
Step Seven: Implementation

If you’re unsure what’s involved in exporting, it would be a good idea for you to first complete Step-By-Step: Exporting Success.

Time

An export strategy includes research and goes into more depth as you finish each step. In order to complete it you will need to save your work.

Saving your work

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